Privacy Policy

How we use your data

United for Change is a campaign name of Project One Movement for the UK Ltd, a company limited by guarantee registered at 5th Floor Orwell House, 16-18 Berners Street, London, United Kingdom, W1T 3LN.

Data collection and use

United for Change processes personal information to build a lasting movement that fosters activity and debate around the ideas we champion. As a political movement, United for Change has a fundamental role in engaging with the electorate as part of the democratic process.

Data protection law recognises that it is in the public interest for campaign organisations to collect and process personal information, including about political opinions in order to fulfil this important role. By submitting your personal information to United for Change, you consent to the company's use of your personal data in line with this notice.

We are committed to preserving the privacy of all our users. Please read the following to understand how we use and protect the information that you provide to us.

What information do we collect?

The types of personal information that we may collect about you include:

  • Name
  • Date of birth
  • Contact Details (e.g. address, email address, telephone number, mobile number, social media)
  • Communication Preferences
  • Direct Marketing Preferences
  • Demographic data
  • Financial transaction data
  • Opinions on topical issues
  • Issues that you raise with us
  • Interests you have
  • IP address, cookies and other technical information that you may share when you interact with our website

We may also collect special categories of information such as:

  • Political opinions
  • Voting intentions

How we collect data

We collect data about you in the following ways:

  • Provided by you (Directly)
  • Digitally, such as if you fill in a form on a website or interact with the movement online via our website or social media platforms
  • In person, when you speak to one of our staff or volunteers
  • Through a telephone call, either where you call us or we call you
  • On paper, either where you send post to us or we send post to you
  • When you offer or ask about volunteering, or take part in the movement’s activities
  • When you enter into a transaction with the movement, such as donating
  • When you consent to receiving direct marketing in the form of emails, etc
  • When you attend a campaign event
  • How we use your information and why we are allowed to use it

United for Change analyses and uses the data we collect in a variety of ways, including using your email address to identify your public social media presence. We also combine data to build a picture of our supporters and of public opinion. We do this to:

  • communicate with you about via our newsletter, and about our policies, events and opportunities to get involved with the movement. You can elect for these services through our website and unsubscribe at any time
  • understand the matters and issues that are likely to be of relevance and significance to you and better inform our future policies,
  • contact you to campaign for support
  • manage the internal governance of the organisation and our membership database
  • decide to whom we should send our campaign materials and messages
  • choose which messages and content we put on the materials we send to you, or show you on social media,
    ensure that donations you make to us are lawful
  • allow us to estimate which way you might vote in elections and referendums, and how likely you are to vote at all

How your data is used is protected by law and we only use your data where we have an acceptable reason for doing so.

The reasons we process your data are:

  • In pursuit of an activity that supports or promotes democratic engagement (Public Interest), or
  • When it is our legal duty (legal obligation), or
  • When you provide consent (consent), or
  • In order to fulfil a contract with you (contract), or
  • When we have a legitimate interest (legitimate interest).

The law restricts the processing of what is termed “special categories of personal data”. The work of United for Change is deemed to be of substantial public interest and therefore we are permitted to process special categories of personal data relating to your political opinions and voting intentions.

Where we have obtained data commercially, our suppliers will either have obtained consent from individuals that their data may be made available for resale, including to political parties, or will have one or more other lawful bases for processing it, such as legitimate interest.

Site registration and emails from United for Change

When you register onto the site or subscribe to our emails, we may ask you for contact information (such as your name and e-mail address), geographic information (such as your postcode), other details about you and your interests with your explicit consent. This is used to help us provide you with information to match your interests. We may also use it to alert you to campaigns you may be interested in and events happening in your area.

Becoming a supporter

We collect the required information in order to service the contract you enter into when you become a supporter. At your option, we ask for additional information such as gender, ethnicity, disability and age to help us offer you personalised ways to support United for Change. United for Change and its volunteers and staff nationally and locally may contact you using this information. In order to check you maintain the conditions of membership we may also use any information which you have made public, caused others to make public or which is already in the public domain.

To volunteer (pledge your support)

We ask for your contact details, postcode and information on the type of volunteer work you are interested in with your explicit consent. This information helps us identify suitable volunteer opportunities for you within the movement. Your details may be forwarded to the appropriate regional point person who can then contact you.


The information we ask for is used to process your donation and, if you donate more than £500, to check that you are on the electoral register, which is best practice for a political movement. United for Change is neither a political party nor a non-party campaigner, as such terms are used by the Electoral Commission in accordance with the Political Parties, Elections and Referendums Act 2000 (PPERA). Despite that, we only accept donations that would meet the legal requirements set out in PPERA for donations. Should United for Change in future become regulated by the Electoral Commission, and if you donate more than £7,500 to the United for Change in the course of a calendar year, your name and the amount of your donation will be reported to the Electoral Commission for publication on their public register of donations. Donation information will be stored in our membership database and used to keep you about the campaign and other opportunities to support the movement.

Who we share your information with

Unless required to do so by law, we will not otherwise share, sell or distribute any of the information you provide to us to any other parties without your consent.

We may share your data with third parties to perform services on your behalf and to help promote United for Change by serving you advertisements and content online about our politicians, campaigns and policies we think you might be interested in. We may also share your data with associated organisations including any non-party campaigner, elected representative or political party to which United for Change may be connected or affiliated.

Data security and protection

We are using software from NationBuilder and 123ContactForm to process and store our data securely. This means we are sending information to securitised servers based in the USA. NationBuilder is a member of the EU Privacy Shield Framework, which ensures they comply with data protection requirements when transferring personal data from the European Union to the United States. We have a separate data processing agreement with 123ContactForm to protect your data. Moreover, when you contribute online, we use a secure server to protect your card number and other personal information during transmission.


A cookie is a tiny text file that is stored on your computer. We may use technology to track the patterns of behaviour of visitors to our site. This can include using this “cookie” file which would be stored on your computer. You can usually modify your browser to prevent this happening. We may store the internet address you connect to our computer with, the time and date you connected, browser information and the pages you visited. This information is used only to provide us with a broad statistical breakdown of our site usage and to monitor site security.

Log Files and Statistics

We use IP addresses, URL’s of requested resources, timestamps and HTTP user-agents to analyse trends, administer the system and gather broad demographic information for aggregate use. In addition to this we use Google Analytics, a web analytics service provided by Google, Inc (“Google”). Google Analytics uses cookies, to help analyse how visitors use our site. The information generated by the cookie about the use of our website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information to evaluate your use of our website, compiling reports on website activity for United for Change and providing other services relating to website activity and Internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your Web browser, however please note that if you do this you may not be able to make full use of our website. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

How long we retain your data for:

We suppress data records and delete non-essential information rather than delete records entirely. This is to be able to respect individual's privacy wishes in future. We constantly review the data that we hold and regularly review its relevance and our need to hold onto it. Whilst we do not set finite periods for data retention, we use several factors to determine whether we need to hold onto the data. Factors we take into consideration are:

  • Retention periods as required by law
  • The purpose for which the data was provided or obtained,
  • Our legitimate interests in holding onto your data,
  • Whether holding onto your data will infringe your rights over your data,
  • Legal and regulatory obligations that may require reference to your data,

Your rights over your data

You have a number of rights in relation to your personal information and the opportunity to choose how it is used. You can:

  • Obtain copies of the personal information the United for Change holds about you (known as a “subject access request”).
  • Request that we correct or update personal information we hold about you.
  • Ask that we restrict the way in which we use your information. This includes asking that we do not process information relating to your political opinions.
  • You may also ask us to erase personal data if you do not believe that we need to continue retaining it (sometimes called the “right to be forgotten”).
  • Opt-out of direct marketing. We provide you the opportunity to opt-out of receiving communications from us easily and promptly. Our unsubscribe requests are processed regularly. You may remove or change your details at any time.

You can exercise these rights by written request to You can also contact us if you have a question or complaint about how we collect, store or use your information.

We aim to resolve complaints but if you are dissatisfied with our response, you may complain to the UK's Information Commissioner's Office, the supervisory body authorised by the Data Protection Act 2018 to regulate the handling of personal data within the United Kingdom.